Employer branding: Google vs Facebook

Google for many years to occupy the top (usually the first) place in the rankings of the world’s best employers. The employment in Mountain View based company is a dream of millions (no exaggeration in this.) Interestingly, in the rankings you will not find Facebook. Is this the effect of working conditions in Paolo Alto, or negligent employer branding action?

Google has mastered the art of building the image of an employer of choice. And even the employee’s dream. Here’s what it comes to employer branding. If you ask any of programmers if they would like to work at Google, most would answer that yes, of course. Meanwhile, from two independent sources (one Polish, the other German), I heard that Google’s wages aren’t the highest in the industry. However, it is so much other non-wage factors that make many people (let’s add a talented and with great knowledge) to accept lower wages. It is also evidence of Google as a good employer.

If you look at the results of The World’s Most Attractive Employers in 2010 both in terms of Global Top 50 Business, conducted by Universum

Vain to look Facebookin the ranking of, even at the remotest places. Similarly, in the ranking of World’s Top 10 Engineering & IT:

And indeed, if you ask someone from the industry seen what he thought of Google as an employer will generally spoke positively. If the same thing we ask in the context of Facebook is likely to hear: I do not know. If we look for online information about working in Facebook you will rather find articles about how people lost their job because of the Facebook.

When Google became big company many professionals left Microsoft to join offices in Mountain View. It is known as a legend when Steve Ballmer could not resist another employee leaving company to Google and threw a chair against the wall. Probably Larry Page or Sergey Brin do not destroy their furniture, but they also felt what does it mean the appearance of a competitive employer that tempts top employees to terminate contract. In such situations usually always comes to the rotation, the trick is to keep the best employees. And if you believe to media reports Google hasn’t lost so many employees to Facebook, as Microsoft to Google.

The people responsible for HR in Facebook probably begin to notice the need for employer branding activities. Business Insider has just published a series of photos of the new headquarters Facebook. Here is one of them:

If you want to see all pictures, click here. Pictures aren’t impressive but the investment is. Someone in Facebook ahouls consider stronger employer branding activities. Today situation is good, the projections are optimistic, but as we all know in business is never just allright. And especially in the Internet industry.