Google mess up with PageRank

Posted on October 24, 2007 by Marek

Today, the Internet was seething. As a result of the changes made by Google, many valuable and interesting sites … lost its PageRank.

There was reported a lot of information from big websites and the blog owners that were personally affected.  The first suspicion fell on a farm links and sites that actually use them.

TechCrunch titled text rather menacingly, indicating that Google’s start jihad against blogs being the link farms. And it’s not even link farms, but rather a sites that sells links and are competing with Google AdWords (obviously not as a single site).

Punished were such a sites like Forbes.com and WashingtonPost.com (The rest of the list of known sites, which also got published Andy Beard, a Daily Blog Tips), which already puts the matter in a slightly different light, because it will be difficult, whether the accused Forbes.com Washingtonpost.com that are link farms .

It is also difficult to claim that popular sites sell links. What’s more, it would be stupid if someone did not use the opportunity to legally earn money, since 90% of revenue Google is just an AdWords.

Mashable.com gave the following argument. The principles of Google’s entry can be found to avoid linking to spamers pages.

Article author does not know whether a penalized websites sold space on their sites to these sites, but provides an interesting example of how Google complies with its own policies. After entering the search words “Low cost airfare” in the sponsored results (ie AdWords), there is such a site CheapAirfareWorld.com. The effect of what appears after clicking on the link text, the author defines in this way: “If this is not a spam websitea, I have no idea what this site is”.

Next the author takes Google longer just sharply, suggesting that the spammer sites let Google earns quite well, because such sites as mentioned, there is no content beyond the advertising, including AdSense ads. And here there is a problem because, as the author suggests, a site selling the links yourself, do not use Google ads, and company from Mountain View looses.

About what happened wrote one of the punished:

In general, I do not care about what happened. I will look at statistics for the next two weeks and if nothing changes, then PageRank drop will mean the only change in the number and nothing beyond that.  And if it really is the PageRank is irrelevant?

Apart I’ll add that, according to my observations if PageRank has any meaning it is rather small. If I overtake a sites with PR = 6, with site of PR = 3, then something is the thing.

In opinion of few someone at Google mixed too much and deserved to be called hypocrites. Little bites of this motto  “Do not be evil” but it may effect the concentration on the struggle for Facebook and “log out” with the rest of the cases.

Who knows …

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