Mathias Plica’s summary of 2009
Posted on December 21, 2009 by Marek
As promised, anoter summary of another president. It’s a time for Mathias Plica, President of Chip Xonio Online GmbH.
Mandatory questions:
1. What was 2009 for your company or your department?
2. What will the year 2010 for your company or your department?
3. What was the most important event in the Internet industry in 2009 in your opinion?
4. What you think the Internet will be the end of 2010?
5. What is – in your opinion – the most important website of 2009?
6. Who and why is the Man of the Year 2009 of the Internet industry in your opinion?
1. 2009 for CHIP Online was a good year with very healthy growth. Why that? Because we have size, that matters in terms of reach, and because we feel the dramatic shift of advertising dollars coming to the web from other media. The global economic crisis has accelerated this shift.
2. We are positive about 2010. We expect continuing growth and healthy business.
3. The most important event probably was the move of Mr. Murdoch towards paid content business models. This is great for anybody, who understands the industry: As long as large players do such things and others follow, because
they think it is the right way, the companies who know better have a large opportunity to gain market share.
4. More important in terms of advertising dollars than ever.
5. Well, yes, hmm, I mean, who cares, what else, Google again, ooops …
6. The most important Man of the Year is any CEO of media businesses, who has understood, that the general economic crisis of 2009 was not the reason for the media crisis, but just the accelerator of far deeper structural changes in the business.
Mathias Plica is managing director of Chip Xonio Online GmbH. I met Mathias naturally while working in the VBC and he was my “guide” for both the head office in Munich and the Internet business in a very large scale (where not only the unique visitors are counted in millions). Mathias oversee our work on Download.Chip.eu, and helped me a lot of timeswith all business aspects related to the sites, which I had managed at VBC. He was also making life of Country Managers easier.
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