Do you want to pay for removing advertisements? Really?
Posted on March 6, 2009 by Marek
The survey conducted by Millward Brown SMG / KRC commissioned by ING Bank Slaski is clear that as much as 88% of respondents would accept a 5 zł higher bills for Internet access in exchange for a site without ads. It’s so interesting about that time, the same survey 48% of respondents indicated that the access to the network pays too much.
What’s more, 79% of respondents are willing to pay 10 zł more, and 52% up to 30 PLN.
I admit frankly that I do not believe in it too, that there would be so many willing to incur higher costs in return for the Internet free of ads. Once that if someone does not want to watch very ad is completely free of charge can get rid of large parts (Adblock). The two, charge wouldn’t be able to ensure anything for Internet users. Internet providers could, of course, impose the appropriate filters, which part of (even large) ads could be eliminated for some time. Exactly as much time as would be necessary to create new formats, which filters do nothing. Another issue is how the proceeds would be split between publishers and who would decide about it. And who would deal with any disputes, because their appearance would be only a matter of time. Skipping already by the number of lawsuits aimed at unhappy publishers, and perhaps advertisers. Anyhow the idea seems to me highly risky and the trial is over.
Much more beneficial to all would consider the idea for an additional fee in exchange for free download of copyrighted materials (ie music, movies and games). Even assuming that only 50% of Internet users would be interested in a monthly fee of 5 zł (1,25 euro) this annual income will give the entertainment industry an additional five hundred million of revenue. (about 125 million of euro).
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