Oliver Greune’s summary of 2009

Well, so as I promiesed earlier today, here’s first year summary. I asked the same 6 questions to everyone. First who summarize year 2009 is Oliver Greune.

Here are 6 questions:

1. What was 2009 for your company or your department?
2. What will the year 2010 for your company or your department?
3. What was the most important event in the Internet industry in 2009 in your opinion?
4. What you think the Internet will be the end of 2010?
5. What is – in your opinion – the most important website of 2009?
6. Who and why is the Man of the Year 2009 of the Internet industry in your opinion?

And there are Oliver’s answers:

1. A collaps for our core market – the automotive industry – that means -20% in print ad revenues and +/-0% in online. In total we grew in online much faster than the total market.

2. Print business should recover a little. Online in special interest segemts will constantly grow.

3. The global crisis – because it was one of the next catalyst for the success of online media and performance because of its ROI focus.

4. Bigger, faster, better – but, online will get into the radar of Brussels competition watchdog.

5. Evergreens – google, amazon, ebay. They are huge and they earn money.

6. It´s a girl. My 4 year old daughter. She is my daily example of digital natives. Watching her using an iphone or asking for VOD is like having a look in a marble.

Oliver Greune is Head of Business Development Online at Motor Presse Stuttgart GmbH. We met when Oliver was working (he was Founder/Director Portal Business & Marketing) at CHIP Xonio Online GmbH (Munich, Germany) and I was working at Vogel Burda Communications as a Head of Online Department. We worked together on international download platform (Download.Chip.eu) and also Oliver explained to me some a lot of business and e-marketing aspects. Oliver’s blog.