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Posts Tagged Forrester Research

Pepsi – no to SuperBowl, yes to social media

Posted on December 24, 2009 by Marek

Here is another symbol of changes. Pepsi resigns SuperBowl ad (and we add that this is the most popular program – because it’s more than live – TV in the U.S., which collects every time millions of television viewers – 95.4 million last time) to promote their brands on social media. It is all about [...]

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20% of users willing to pay for access to content

Posted on November 18, 2009 by Marek

At least, such a conclusions came from research by Forrester Research, in 4700 a group of Internet users in the USA and Canada.
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