In Online We Trust » Forrester Research

Pepsi – no to SuperBowl, yes to social media

Marek — Thu, 24 Dec 2009 20:03:15 +0000

Here is another symbol of changes. Pepsi resigns SuperBowl ad (and we add that this is the most popular program – because it’s more than live – TV in the U.S., which collects every time millions of television viewers – 95.4 million last time) to promote their brands on social media. It is all about [...]

Pepsi – no to SuperBowl, yes to social media is a post from: In Online We Trust

20% of users willing to pay for access to content

Marek — Wed, 18 Nov 2009 12:50:04 +0000

At least, such a conclusions came from research by Forrester Research, in 4700 a group of Internet users in the USA and Canada. In other words, as much as 80% of users said they had no desire and no intention of paying for access to newspapers and other content published on the Internet. Test results [...]

20% of users willing to pay for access to content is a post from: In Online We Trust