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	<title>Molicki.net &#187; Google</title>
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	<description>In Online We Trust</description>
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		<title>Interview with Alec Brownstein</title>
		<link>http://www.molicki.net/interview-with-alec-brownstein/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=interview-with-alec-brownstein</link>
		<comments>http://www.molicki.net/interview-with-alec-brownstein/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 12:14:52 +0000</pubDate>
		<dc:creator>Marek</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Alec Brownstein]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Experiment]]></category>
		<category><![CDATA[interview]]></category>

		<guid isPermaLink="false">http://www.molicki.net/?p=449</guid>
		<description><![CDATA[Alec Brownstein, born in 1980. He worked at Publicis New York, Maxim Magazine and BBDO New York. He became known through the Google Job Experiment. I asked him about the...<p><a href="http://www.molicki.net/interview-with-alec-brownstein/">Interview with Alec Brownstein</a> is a post from: <a href="http://www.molicki.net">Molicki.net</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.molicki.net/wp-content/uploads/2010/09/Alec-Brownstein.jpg"><img src="http://www.molicki.net/wp-content/uploads/2010/09/Alec-Brownstein-150x150.jpg" alt="" title="Alec Brownstein" width="150" height="150" class="alignleft size-thumbnail wp-image-450" /></a>Alec Brownstein, born in 1980. He worked at Publicis New York, Maxim Magazine and BBDO New York. He became known through the Google Job Experiment. I asked him about the experiment, personal branding and very popular in the U.S. Pandora.com</p>
<p><strong>What made you to do Google Job Experiment? You have been tired of sending CV or you just decided to something unusual to get your dream job?</strong></p>
<p>My goal was to showcase my creativity directly to the people for whom I wanted to work.  In my industry, we don&#8217;t really use CV&#8217;s &#8211; it&#8217;s all about our portfolio of work.  I wanted to get attention for my portfolio, and create a new piece for it at the same time.</p>
<p><strong>Your experiment took some time (few months) so it’s a way for people who are not in hurry. What would you do if you need job immediately. Would you use Internet also?</strong></p>
<p>Getting a job is a slow process.  Even when companies are in a rush to hire, there&#8217;s still a lot of paperwork and approvals before anything happens.  I suppose if I needed to make a move right away, I would probably start by calling all of my friends at agencies that I liked.  From there, I would ask them if they could arrange an informational meeting with a manager.  Then I&#8217;d have to make it clear in the interview why they needed to hire me immediately.  Sadly, if there&#8217;s no job or money available, you won&#8217;t get a gig no matter what you do.  But nothing beats a face-to-face meeting when trying to get a job.</p>
<p><strong>You received awards for your experiment. Have you got any other advantages of your experiment beside this prizes and job at Y&amp;R?<br />
</strong><br />
In a tough economy, I think it&#8217;s nice to hear the success story of someone who was looking for a job and actually got it.  I&#8217;ve gotten a lot of emails from people around the world who say that my experiment was an inspiration for them to start thinking creatively about their own job hunting process.  Those email have felt very rewarding to me.</p>
<p><strong>Have you heard about people who was inspired by your experiment and they did something similar?</strong></p>
<p>I have heard about one person within the advertising industry who tried to use the same Google Ad technique.  But because jobs in the creative department at advertising agencies are all about originality, I don&#8217;t think it was successful.</p>
<p><strong>Have you seen Dave Berzac video cv? (http://www.youtube.com/watch?v=zV0OgsRK0Bc) Did you think about this way of promoting yourself?<br />
</strong></p>
<p>I hadn&#8217;t seen that video.  It&#8217;s cool.  Unfortunately, I don&#8217;t have the singing or dancing skills to pull off something like that.</p>
<p><strong>On your website I found Pandora.com advertisement that you made. Pandora.com is available only for US citizens. Do you use it? And can you say is it really so revolutionary online radio as media describe it?</strong></p>
<p>The Pandora.com advertisement was a spec radio commercial that I created for an advertising contest.  I do use Pandora.com, and I think it&#8217;s fantastic.  I do believe that internet radio, like Pandora.com and Last.fm, will be the future of radio, even in cars.<br />
<strong><br />
What do you think about personal branding in Internet? Do you care about it?<br />
</strong></p>
<p>Personal branding is important insofar as when someone searches for you on the internet, you want to control the information that they find.  Just like dressing well for a good first impression in a job interview, you want potential employers to have a positive impression of your online presence.  You don&#8217;t want the first thing they see to be a picture of you on Facebook chugging a beer.</p>
<p><strong>What would you today if you have to search for another job?</strong></p>
<p>If I had to find another job today, I would probably email the potential employers a link to the Google Job Experiment and say, &#8220;Remember this?  I did it!&#8221;</p>
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<p><a href="http://www.molicki.net/interview-with-alec-brownstein/">Interview with Alec Brownstein</a> is a post from: <a href="http://www.molicki.net">Molicki.net</a></p>
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		<title>Google Buzz &#8211; social website from Google</title>
		<link>http://www.molicki.net/google-buzz-social-website-from-google/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-buzz-social-website-from-google</link>
		<comments>http://www.molicki.net/google-buzz-social-website-from-google/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 09:42:07 +0000</pubDate>
		<dc:creator>Marek</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Buzz]]></category>

		<guid isPermaLink="false">http://www.molicki.net/?p=417</guid>
		<description><![CDATA[Google makes another element to the puzzle called &#8220;dominate the entire Internet. To the most popular search engine (Google), the most popular service with video (YouTube), the most popular online...<p><a href="http://www.molicki.net/google-buzz-social-website-from-google/">Google Buzz &#8211; social website from Google</a> is a post from: <a href="http://www.molicki.net">Molicki.net</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.molicki.net/wp-content/uploads/2010/02/google-buzz.jpg"><img class="alignleft size-full wp-image-418" title="google buzz" src="http://www.molicki.net/wp-content/uploads/2010/02/google-buzz.jpg" alt="" width="297" height="88" /></a><strong>Google</strong> makes another element to the puzzle called &#8220;dominate the entire Internet. To the most popular search engine (Google), the most popular service with video (<strong>YouTube</strong>), the most popular online maps (<strong>Google Maps</strong>), the most popular free webmail (Gmail), and many other services and applications joined another &#8211; <strong>Google Buzz</strong>. Do this website become most popular social networking site?  <span id="more-417"></span>Let&#8217;s start with the fact that Google already has extensive experience on the ground of social networking sites. The <strong>Mountain View</strong> company is the owner of social networking site Orkut, which not conquered the world, but remains the most popular social network in Brazil. Name of the project comes from the name of its creator <strong>Orkut Büyükkökten</strong>, an engineer working at Google.</p>
<p>In 2007,  Google and <strong>Microsoft</strong> fought for shares in <strong>Facebook</strong>. Microsoft emerged victorious in the battle.</p>
<p>Google is trying to re-enter the social networking sites, and runs their own project &#8211; Google Buzz. Interestingly service is integrated with Gmail in order to facilitate such contacts with friends (as opposed to other sites here do not have to build a network of friends from scratch, because I have friends with whom I correspond by Gmail).</p>
<p>Currently, service is made available to another Gmail users, concentrating, if you want to know how it looks, log in to your account.</p>
<p>If Big Brother Google is not yet launched Buzz in you, see this movie:</p>
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<p>More about Google buzz write after a few moments of testing.</p>
<p><a href="http://www.molicki.net/google-buzz-social-website-from-google/">Google Buzz &#8211; social website from Google</a> is a post from: <a href="http://www.molicki.net">Molicki.net</a></p>
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		<title>Google founders will sell their shares</title>
		<link>http://www.molicki.net/google-founders-will-sell-their-shares/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-founders-will-sell-their-shares</link>
		<comments>http://www.molicki.net/google-founders-will-sell-their-shares/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 13:18:55 +0000</pubDate>
		<dc:creator>Marek</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Larry Page]]></category>
		<category><![CDATA[Sergey Brin]]></category>

		<guid isPermaLink="false">http://www.molicki.net/?p=381</guid>
		<description><![CDATA[Larry Page and Sergey Brin &#8211; the founders of the most popular search engine in the world &#8211; will sell 10 million shares within the next five years. Currently, the...<p><a href="http://www.molicki.net/google-founders-will-sell-their-shares/">Google founders will sell their shares</a> is a post from: <a href="http://www.molicki.net">Molicki.net</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.molicki.net/wp-content/uploads/2010/01/larry-page-sergey-brin.jpg"><img class="alignleft size-full wp-image-387" title="larry-page-sergey-brin" src="http://www.molicki.net/wp-content/uploads/2010/01/larry-page-sergey-brin.jpg" alt="" width="265" height="173" /></a><strong>Larry Page</strong> and <strong>Sergey Brin</strong> &#8211; the founders of the most popular search engine in the world &#8211; will sell 10 million shares within the next five years.  Currently, the two most important men in <strong>Mountain View</strong> has a total of 57.7 million shares, which gives them 59% of votes at the General Shareholders Meeting. In five years Page and Brin will have about 10 million shares less, which give them less than 50% of the votes at the General Shareholders Meeting. According to the current valuation 10 million shares are worth 2.25 billion dollars.<span id="more-381"></span>On the one hand, this means that the founders of <strong>Google</strong> would lose the dominant position in the company, but claims to <a title="Mashable" href="http://mashable.com/2010/01/22/google-founders-sell-shares/">Mashable</a>, it is unlikely that other investors voted against the authors of success.</p>
<p>Getting rid of the shares shall be given to heads of Google to invest in other ventures.  (The same movement performed before <strong>Bill Gates</strong>).</p>
<p>In fact, the amount of over 2 billion U.S. dollars will allow the heads of Google still actively operate in the market and to invest in interesting companies. Of course, it does not necessarily mean investments in companies connected to the Internet. With high probability it can be assumed that they will invest in other industries. By the way, gentlemen have in this area some experience.</p>
<p>Suffice it to recall the history of the company<strong> 23andMe</strong> founded in 2006 by two ladies &#8211; <strong>Linda Avey</strong> and <strong>Anne Wojcicki</strong>. The second lady is the wife of Sergey Brin, and Google is a shareholder in 23andMe.</p>
<p>23andMe deals with conducting genetic tests, so you can find out whether you are a holder of genes that favor the development of cancer, Parkinson&#8217;s, etc.</p>
<p>On the occasion, company 23andMe establish a data base of patients. If you combine these data with data that Google has gathered, it is created a very accurate picture of (part of) society which on the one hand, it is bad (because of such knowledge readily special forces and will do so through various channels. Official as the FBI or the CIA, and less formal, eg . the Chinese. Maybe a bit conspiracy theory, but probably only a little.) on the other &#8211; a perfect knowledge base for researchers looking for cancer drugs, etc.</p>
<p>Apart from 23andMe, the heads of Google is also investing in modern medicine, space exploration and environmentally friendly technologies.</p>
<p><a href="http://www.molicki.net/google-founders-will-sell-their-shares/">Google founders will sell their shares</a> is a post from: <a href="http://www.molicki.net">Molicki.net</a></p>
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